3 Shopify Best Practices to Get Your New Online Store Noticed

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A lot of businesses have moved into the digital space since the pandemic started. Statista.com reports that in 2020, the revenue from this amounted to almost $4.3 billion. It is becoming increasingly clear that e-commerce will become an integral practice for consumers, and companies should start adapting to this.

Moving your business online does not have to be difficult, especially with platforms specifically designed to host digital storefronts. This is especially great for small businesses that might not have the resources to start from scratch. One of the most popular hosting sites right now is Shopify. Created in 2006, it’s now a major player in e-commerce hosting.

Why are people using Shopify?

This platform lets businesses create their online shops without intensive coding or website development knowledge. Shopify offers themes, templates, and pre-loaded designs to make digitizing an easy and smooth experience for businesses. It also has an intuitive interface that makes it easy and convenient to use, even for beginners. AskMoney.com highlights how Shopify offers lots of business tools, such as built-in search engine optimization, so businesses can expand their reach. They also emphasize how important the point of sale system is for allowing easy payment. Additionally, Shopify connects brands to printing and packaging companies, making the platform a one-stop shop for online entrepreneurs.

Though it is a pay-to-use service, Shopify allows shops a two-week free trial period where companies can set up their websites. Once that’s done, businesses can activate their plans, and then they are ready to sell. This means that payment only begins once operations start. Shopify makes online selling a breeze for businesses which is why numerous brands have been using it. But with the number of e-commerce sites, how can you make your shop stand out?

Best Practices for Shopify Users
Design Your Store Well

The way your store looks creates a big impression, and the same goes for e-commerce sites. Avoid complicated and overly stylized layouts; choose eye-catching designs with sleek and minimalist visuals instead. Just make sure that your site design matches the theme of your brand so people can automatically associate it with your business. Make sure to have all the pages you need as well, from your brand story, catalog, and contact page.

Shopify has some free templates your store might need, but you can also find various others from third-party sellers online. We featured Elementor, a template with a pre-installed contact form. You might also want to add category overviews, search results pages, and mini carts. This way, buyers will have an easy time navigating your site and will be more likely to purchase from you.

Use Good Photos
One disadvantage of e-commerce is that customers can’t see or touch the actual products. Instead, they inspect your items via photos. This is why using high-quality, high-definition photos helps with making your business stand out. Plus, good photos help you rank up search engines.

An article on Forbes.com notes that imagery has a lot of value when it comes to e-commerce. Photos help pull people in and increase engagement. In fact, good photos can convince people to click on and consider your product solely based on what they’re seeing. It gives people a good impression of your store and can help in growing your audience. It might sound like a small factor, but this attention to detail is crucial.

Allow Product Reviews
There’s a certain level of trust that most people need before buying a product. One way you can do this online is by allowing past customers to review what they have bought. Not only will this signify to people that others have already bought from you, but it helps in legitimizing your store. Image reviews are also a great addition since this helps bolster your credibility and show off your products at the same time.

Reviews are just as good as word-of-mouth. They make your products more visible to prospective buyers because it allows them to understand whether they will suit their needs or not. If reviews are positive, it will also encourage more people to buy from your store because they have the assurance that your products are good. This will also help increase your overall brand visibility and engagement.

Trying out e-commerce may seem overwhelming, but there are platforms like Shopify to ease the process. Try these tips to help you remain ahead of the competition.


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